GA4 Migration: Exploring the Gains and Losses

GA4 Migration: Exploring the Gains and Losses

If you are a business owner, a data analytics specialist, or anything in between, you have been anticipating the new change-over in Google Analytics. This new change-over is called Google Analytics 4. The current Google analytics is known as Universal Analytics which...
Celebrating Hispanic Heritage Month Year-Round

Celebrating Hispanic Heritage Month Year-Round

Celebrating and honoring the heritage of Hispanic and Latinx communities. Hispanic Heritage Month (also referred to as Latinx Heritage Month) spans from September 15th to October 15th. Established in 1968, first as a week-long observance, coinciding with the...