ChatGPT: The Next Frontier in Marketing

ChatGPT: The Next Frontier in Marketing

In November 2022, a revolutionary artificial intelligence called ChatGPT was launched. OpenAI, an AI research and development agency, created this text-based AI assistant – giving it the ability to interact and respond conversationally.  ChatGPT is able to answer...
GA4 Migration: Exploring the Gains and Losses

GA4 Migration: Exploring the Gains and Losses

If you are a business owner, a data analytics specialist, or anything in between, you have been anticipating the new change-over in Google Analytics. This new change-over is called Google Analytics 4. The current Google analytics is known as Universal Analytics which...