Joe Rathermel is a Kansas City based architect who needed a top-to-bottom branding system developed for his practice, JWR Architecture. Joe’s work and design sense lives at the intersection of contemporary and historic; drawing inspiration from both modern design, and a diligent attention to detail. 

The results find balance in the harmonious blend of form and function. The brand resides outside of any specific historic context, but still fits beautifully in a contemporary setting. These definitive characteristics were pulled from Joe’s personal taste in architecture and design. The brand communicates a sense of sophistication and professionalism; two important prerequisites for entrusting someone to design your living and/or working space.