Logo, Identity, and Brand

Are they the same thing?

A logo is neither your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for your business or product.

BRAND is the perceived emotional corporate image as a whole. IDENTITY is the visual aspects that form part of the overall brand. LOGO identifies a business in its simplest form via the use of a mark or icon.

Yoodle's logo design, identity, and branding services include:

  • Creatng a unique and memorable logo that will be the face of your brand identity!
  • Maintain a cohesive identity with a brand system.
  • Stand out from your competition.

Bold/modern/classy/elegant/warm—whatever your corporate identity, we can create a full branding suite or simply refresh elements for updated rebranding.

  • Branding & logo design
  • Magazines
  • Print ads & fliers
  • Billboards, signs & displays
  • Business cards, letterhead & stationery

Our Logo Design Process

Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.


This is where start filling out the creative brief. We ask you a lot of questions to get to know your business better. Remember, the more we know about you, the smarter solutions we can come up with. We strive to understand the organization, it’s mission and vision, target markets and your competitive advantage.

With the basic exploration done, we dive into deeper research with the goal of understanding how your organization fits into the larger competitive environment.



Sketching logos is where our creative juices start flowing. Since we’ve done our homework during the exploration stage, we can now start our logo design sketches against the brief and research. We start sketches on paper to ensure that computer programs do not limit our artistic expression.

After sketching tons of ideas, we judge each logo against the brief and research and select the most promising ones to present to you, our client.

design process


It is in this phase, that we use Adobe Illustrator to put our illustrations into vector graphics. With the initial concept completed, we tweak the designs and develop many variations of the concepts.

Then we judge the design against a basic criteria. Is it simple? Is it appropriate? Is it memorable? Sticking to this simple criteria allows us to produce logo design concepts that have potential to endure.

design execution


Finally, we present logo design concepts in context relevant to you. What the logo would look like in real applications such as a brochure, or a webpage?

In the logo design process, we might go back and forth multiple times until we reach satisfactory results.