Create a brand the attracts both the crowd of the upscale Country Club Plaza and the down-to-earth mid-towner. Very much like a flawed pearl with grandeur courtyards and spectacular rooftop views, it strives to be accessible and desirable to all.
The primary Netherland logo features a custom typeface to create an elegant, detailed mark that is still modern and strong. The logomark is paired with a ‘mosaic-tile’ grid logo that is inspired by the famed tulip farms and windmills foundall over the Netherlands. This addition brings a sense of romance and history to the brand and is found in the rich pattern used frequently through out the brand.