Create a brand the attracts both the crowd of the upscale Country Club Plaza and the down-to-earth mid-towner. Very much like a flawed pearl with grandeur courtyards and spectacular rooftop views, it strives to be accessible and desirable to all. 

The primary Netherland logo features a custom typeface to create an elegant, detailed mark that is still modern and strong. The logomark is paired with a ‘mosaic-tile’ grid logo that is inspired by the famed tulip farms and windmills foundall over the Netherlands. This addition brings a sense of romance and history to the brand and is found in the rich pattern used frequently through out the brand.

The Canary Bar + Bistro flies high in design aesthetics. It will overlook the gorgeous Kansas City skyline upon its completion. The color palette fits seamlessly with the brand elements of the hotel while having a striking identity of its own. Our team further developed all of the restaurant brand elements from business cards to menus and social media avatars.